BANGLADESH'S MOST TRUSTED RESEARCH PARTNER

Connecting
research,
insight & impact.

Premium end-to-end research and evaluation solutions. Delivering actionable intelligence across all 64 districts of Bangladesh since 2006.

Trusted by 50+ leading organizations
SCROLL TO BEGIN
IPA • World Bank • UNICEF • BRAC
Robi • Unilever • BAT • Square
Plan International • Heifer • Good Neighbors
ESTABLISHED 2006 • DHAKA, BANGLADESH

We turn complex data into
clear, actionable decisions.

Innovative Research & Consultancy Limited (IRC) is Bangladesh’s premier full-service research firm specializing in market, social, and development research. We deliver comprehensive end-to-end solutions — from study design and rigorous fieldwork to advanced analytics and evidence-based recommendations.

OUR PROMISE
Methodological rigor and uncompromising data quality
Technology-enabled real-time data collection & validation
500+ trained field personnel across every district
Proven expertise with multilateral agencies & Fortune 500s
Our Vision

To be the most trusted research and fieldwork partner in Bangladesh, setting the benchmark for quality, integrity, and innovation. We partner with clients and stakeholders to provide actionable insights that reduce risk and support informed decision-making.

Our Mission
  • → Continuously innovate and leverage technology for cost-effective, high-quality solutions.
  • → Uphold sound decision-making through real-world data and productive recommendations.
  • → Build and strengthen long-term relationships with clients and stakeholders.
  • → Deploy a skilled team of 500+ trained enumerators for nationwide coverage.
THE IRC DIFFERENCE

Why leading organizations
choose IRC

64 Districts Coverage
Complete nationwide reach across all districts and upazilas with local expertise.
500+ Field Experts
Largest independent field network in Bangladesh. Highly trained male & female enumerators.
Global Trust & Credibility
Preferred partner for IPA, World Bank, UNICEF, BRAC, Plan International and top INGOs.
Strategic Industry Partnerships
Extensive experience with telco, FMCG, banking & development sectors across Bangladesh.
Mystery Shopping Mastery
Proprietary 360° mystery shopping frameworks delivering unmatched service insights.
High-Volume Research Capacity
Proven ability to execute large-scale, complex, multi-phase nationwide studies on time.
WHAT WE DELIVER

End-to-end research
capabilities

From foundational insights to real-time dashboards — we cover the full research lifecycle.

Basic Services
FOUNDATION
• Capacity Development & Need Assessment
• Research Designing & Tool Development
• Data Collection & Management
• Advanced Reporting & Consulting
Quantitative Research
DATA DRIVEN
• Product & Concept Testing
• Customer Satisfaction & Mystery Shopping
• B2B & Feasibility Studies
• Large-scale Surveys & Census
• Ad & Promotion Evaluation
Qualitative Research
DEEP INSIGHTS
• Focus Group Discussions (FGDs)
• In-Depth Interviews (IDIs) & KIIs
• Ethnographic & Case Studies
• Thematic & Narrative Analysis
Socio-Ecological Research
• Baseline, Midline & Endline Surveys
• Participatory Rural Appraisal
• Impact Assessment & Household Studies
• Migration, Climate & Policy Research
Tracking Studies
• Retail Audit & Brand Tracking
• Market & Consumer Pulse Surveys
• Customer Satisfaction Measurement
• Pre & Post Advertisement Impact Testing
Real-Time Solutions
LIVE
• CAPI Real-time Data Collection
• Instant Data Validation & Dashboards
• GPS & Multimedia Capture
• Interactive Survey Tools & Custom Alerts
EXCLUSIVE TO IRC

Proprietary Methodologies

Our in-house frameworks deliver sharper insights and measurable impact.

IRC VISIBILITY INDEX
Telco Visibility at a Glance
An exclusive model developed specifically for the telecommunications sector to capture and quantify share of visibility across retail and digital touchpoints instantly.
IRC MYSTERY
360° Mystery Shopping
Specially designed module delivering a complete 360-degree view of service quality, customer journey, and operational excellence for retail, banking and service brands.
IRC CONS INSIGHT
Consumer-Producer Dynamics
A powerful model that maps the complete insights and "outsights" of consumer-producer relationships, revealing hidden drivers of loyalty and behavior.
IRC REAL TIME
Live CAPI Platform
Computer-aided personal interviewing with real-time data viewing, validation, and interactive dashboards. Instant quality control from anywhere in Bangladesh.
IRC NPS
Net Promoter Score+
Advanced NPS measurement presenting the score alongside deep qualitative insights up to the 5th stage — turning metrics into strategic action.
CATCHMENT AREA ANALYSIS
Location Intelligence
Comprehensive examination of catchment areas considering economic factors, demographics, competition, accessibility, and geographic variables for optimal site and expansion decisions.
LEADERSHIP & EXPERTISE

The team behind
every insight

Senior researchers with deep experience across development, market research, and corporate strategy. Affiliated with ESOMAR and MRS (UK).
Sitara Zabeen Luna - Chairman
Sitara Zabeen Luna
CHAIRMAN
Provides strategic leadership with deep expertise in socio-economic research and policy analysis. Guides IRC’s vision, governance, and multidisciplinary teams delivering high-quality research for development partners and private sector clients.
Zarin Farhana Rakhee - Managing Director
Zarin Farhana Rakhee
MANAGING DIRECTOR
15+ years leading research and client management. Oversees research delivery, finance, HR and client services. Expert in strategic management and generating actionable insights for NGOs and corporate clients alike.
Waliul Mutasim Matin - Executive Director
Waliul Mutasim Matin
EXECUTIVE DIRECTOR
20+ years experience across market & social research. Former Director at Nielsen and General Manager at Robi Axiata. Expert in education, health, governance, climate change and evidence generation for complex development projects.
Core team supported by 5 full-time researchers, 5 data analysts, 50+ quality controllers and a nationwide network of supervisors.
SELECTED WORK

Projects that created
measurable impact

AND MANY MORE SUCCESSFUL ENGAGEMENTS WITH IPA, NORC, RTI, SESAME WORKSHOP & OTHERS
LET'S BUILD SOMETHING MEANINGFUL

Ready to turn your
questions into clarity?

HEADQUARTERS
ABC Spring Flower, House #52 (1st & 3rd Floor)
Road #02, Block #L, Banani, Dhaka-1213
PHONE
+02-55040982
+880 1730-089058
+880 1819-210684
We typically respond within 24 hours